The winter athleticwear companies Patagonia and The North Face may seem very similar. That said, you’re likely to think they’d be competing for sales – But that isn’t the case!
On the contrary, Patagonia is in no hurry to increase its production or revenue. Their Responsible Economy program challenges the assumption that an economy based on growth and increased consumption is necessary for prosperity.
“Just last September, Patagonia unveiled their latest marketing goal: limiting growth. Yep, you read that right. Patagonia announced theyre aiming (with some specific action items) to make less than they have in previous years, in order to better serve the environment.”